October, 2024

6 min read

Metakey September/October Update

Matty S
CEO

Hi everyone,

Back with another update. (September + October).

Last 2 months has been finalising employee packages and making sure everyone was let go in an amicable way that allows continued working relationships if we need to scale up again.

After a short break we started to analyse the trad gaming world and crypto gaming.

Hi everyone,

Back with another update. (September + October).

Last 2 months has been finalising employee packages and making sure everyone was let go in an amicable way that allows continued working relationships if we need to scale up again.

After a short break we started to analyse the trad gaming world and crypto gaming.

A couple of interesting facts for trad gaming.

- Steam did $9B in revenue in 2023

- Roblox did $2.7B in revenue in 2023

Both above platforms have been growing steady year on year and we’re excited to explore.

A couple of interesting facts for trad gaming.

- Steam did $9B in revenue in 2023

- Roblox did $2.7B in revenue in 2023

Both above platforms have been growing steady year on year and we’re excited to explore.

Wins for the team.

We are tendering for another Singapore government project to assist the young generation about saving money.

Along with another major cricket organisation potentially wanting a Roblox experience.

We’ve also been updating our tool base to make sure we can create usable game assets and create game mechanics/code efficiently.

Here we have a procedural map generation tool that allows us to make environments extremely efficicently. The same tool can be used to make a variety of base and even complex environments.

Here’s another tool that allows us to create building damage easily. This tool can be used for houses, trees and all sorts of areas we'd like to show damage.

It’s important to strengthen our toolkit with what’s currently available so we can be as efficient as necessary.

Below is a test fantasy environment we’ve been designing for Roblox. Yes, this is Roblox!

These environments will allow us to build games quickly while acting as portfolio pieces to get more client work. (I’ll show a video in the next update as we’re still working on these).

Some of our Roblox games previously built have performed as follows.

Race Car Simulator: 2M plays

Goblintown: 600k+ visits

You can visit Escape from Goblin Town here to have a play!

We’ve also learnt the Roblox Ad platform ins and outs. Much of our strategy allows us to acquire users for 2-4 cents!

The goal is to build games with proven retention mechanics and put in a $20k budget to kick start game plays and momentum. Ideally we can use this to break through the Roblox algorithm and get a ton of organic, sustainable users.

Moving forward there’s a lot of work to do.

We will be doing quarterly updates so there’s more meat on the bone for you all.

Stay tuned.

Matty

Matty S
CEO

Matty is the Co-Founder and CEO of Metakey.

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Opening Doors,

unlocking dreams

© Metakey. All rights reserved 2024

Opening Doors,

unlocking dreams

© Metakey. All rights reserved 2024

Opening Doors,

unlocking dreams

© Metakey. All rights reserved 2024