March 8, 2024
5 min read
Metakey Monthly - February 2024
Blogging
Blogging gives us the opportunity to tell interesting stories in greater length. That’s why we have set ourselves the goal of posting 1 blog a week that will live in the ‘News’ section of our beautiful website that you are currently surfing. These posts serve to bring clarity to our business ventures but also bring eyeballs to our Roblox studio and game development capabilities.
Our topics vary greatly from week to week in order to contribute value through variety, including the following headlines that we launched in the month of Feb:
This is an extremely detailed breakdown of all the attributes that make up the advertising function on the Roblox platform.
It covers everything from how it works, to all the different types of advertising, targeting, algorithm, analytics, case studies and more.
We highly recommend you read this one back to front if you want to learn how to effectively use Roblox Ads!
The first of our Metakey Monthly updates!
A versatile and visual depiction as to what the month of January looked like for our brand.
We believe this is the most comprehensive case study of Brookhaven available anywhere.
Using all original insights and content this breakdown looks at everything from the psychology of RPG gamers, the attributes that make Brookhaven so popular, user retention strategy and generation Alpha’s persona.
If you can replicate the strategy of Brookhaven, then you’ve got yourself a winning Roblox game - Read it now!
Celebrating the new, and the loyal
February saw the induction of 2 new team members.
We are extremely excited to have welcomed Alex Shuford, who has joined our art team as a Games Developer.
With several years of experience designing and building on Roblox for some huge brands, he is a welcomed addition to our team! Take a look at some of his prior work:
Chipotle Burrito Builder ✅ 25.4 Million visits
NFL Tycoon ✅18 Million visits
NFL Quarterback ✅12.4 Million visits
Honda Rewired ✅ 500k Visits
We also brought on board Prithvi Raj Chauhan to support our marketing department.
Prithvi has an incredible passion for Roblox and an unbelievable understanding of the platform, how it works and the power it holds if leveraged correctly by brands.
Specialising in content creation, he has been responsible for some of our blogs including the Brookhaven breakdown and his own LinkedIn channels which direct traffic back to Metakey.
In addition to our newer team members, we also celebrated the longevity of some of our OG Metakey team members.
Nick Sawchyn, our 3D lead designer, and Timi M, our Unreal Engine lead, both celebrated 2 years with us.
This was a huge milestone not only for them, but for us too, as it gave us a great depiction of the type of workplace that we have created at Metakey - a place where our team want to learn, grow, feel engaged and fulfilled.
Showcasing our best artwork
If you’re going to talk the talk, you have to walk the walk too.
We wholeheartedly believe we have one of the best art teams around so we are making a concerted effort to showcase this through all of our key channels including the latest page addition on our site ‘Portfolio’.
This page shows dozens of sharp, eccentric and breathtaking pieces of art that our team have created over time from some of our biggest projects including New Ganymede, Tuned Global and more.
Scroll through and check it out!
If you follow us on LinkedIn and Twitter, you would have seen that we’ve increased our posting, especially with our art content.
We are showcasing multiple times a week sneak peak art from upcoming projects and older work from New Ganymede, to Sophia AI, to Roblox test animations and more.
It’s integral to us to continually show our community exactly what we are working on and the amazing things we have designed and built in the past.
Make sure to follow us to see daily content on this!
That's it for this month - See you next March for another update!
Matty is the Co-Founder and CEO of Metakey.